Prior to the COVID-19 pandemic, the fixed routes operating in the Calgary suburb, Springbank Hill, were experiencing low ridership. When the pandemic hit, ridership dropped even further. These sequential scenarios pressed budget constraints and Calgary Transit identified it needed an alternative mobility solution that would improve productivity and service levels, while remaining cost effective. Through the existing partnership in the Carrington/Livingston zone, RideCo was engaged to design and implement another service using their on-demand transit platform.
Calgary Transit was looking to implement an innovative solution to address challenges with service delivery throughout the Springbank Hill zone. The agency’s primary goals were to tackle low ridership on existing fixed routes, fluctuating trip demand throughout the service area, and improve overall service levels despite ongoing budget constraints.