CASE STUDY #1: SUBURBAN MOBILITY

Learn about one of Canada's first dynamic routing projects in Milton. 

 

First-last mile shared van service in Milton, Ontario

Milton is a suburb situated approximately 30 miles west of Toronto. With a large commuting population, many residents rely on the rush-hour commuter train to get to work. Access to car parking is a major problem at the train station; a problem that Milton and Metrolinx were keen to solve. RideCo partnered with the transit agencies to launch a first-last mile microtransit service. GO Connect is a door-to-door, shared, dynamic van service connecting riders to/from the Milton GO Train Station. This service supplements existing conventional service to enhance rider access to GO Transit. Operated by Milton Transit and powered by RideCo’s logistics platform, GO Connect uses mobile app technology to reserve, pay for and optimize trips during the morning and evening peak periods. GO Connect was delivered as a 12-month pilot project in partnership with Metrolinx and RideCo.

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POPULATION: 102,000 | 8,334 per square mile

PROGRAM: Door-to-Hub / first-last mile around transit station

VEHICLES: 6-passenger accessible vans provided by local taxi company

    SERVICE GOALS:

    • Offer transit service in residential areas that are far from the high frequency bus corridors
    • Reduce the demand on the station parking lot
    • Encourage switching away from solo car rides towards shared mobility
    • Increase ridership of the rail line

    RESULTS:

    • 230+ regular riders, of which 7% are net new riders to the rail line
    • 85%+ sharing rate with majority of trips having 3-6 riders in the van
    • 105 riders switched from solo automobile use to using the shared-ride service
    • More cost efficient than the traditional bus system
    • 95% on-time record

     

    CASE STUDY #2: MOBILITY IN MID-SIZE CITIES

    Find out how RideCo is applying it's dynamic transit technology through a ride-share service in a low-density region. 

     

    Door-to-door shared-ride service in Kitchener-Waterloo

    Kitchener-Waterloo is a mid-size city located in Ontario. Its local transit system has a daily ridership of approximately 60,000. According to Walk Score, the region has a low transit score of 44. In other words, many parts of the city are transit deserts and it is a car-dependent city. Although pooling rideshare products are available in dense urban environments like San Francisco, until now, on-demand shared rides have never been successfully facilitated in lower density cities or suburbs. RideCo launched a ride-share service in Kitchener-Waterloo in partnership with local taxis and ride-share drivers. Through the mobile app passengers independently book door-to-door trips. RideCo’s software matches each passenger with a driver partner. A ride from a driver may be shared among up to 4 passengers, who are each dropped off at their designated stops along a route that is dynamically set for the driver by RideCo and which may be updated by RideCo during the ride. By sharing their rides, passengers save money, paying less than they would on ride-hailing services.

    POPULATION: 317,750 | 4,061 per square mile

    PROGRAM: Door-to-door, 24 hours a day 7 days a week

    VEHICLES: 4-passenger sedans provided by rideshare drivers and taxi companies

        SERVICE GOALS: 

        • Provide on demand door-to-door shared ride service at 30% lower cost than UberX
        • Fill the gaps in transit service – during off peak hours and in areas with poor access to transit
        • Encourage switching away from solo taxi/Uber rides towards shared mobility
        • Provide an affordable mobility solution to local companies that depends on shift workers 

        RESULTS:

        • 1300+ regular riders  
        • Rider base largely includes millennials, households with one or no car, and shift workers  
        • Superior sharing rates and vehicle utilization:    
        • Daily ridership: 400 | shared rides: 50%+  
        • Daily ridership: 800 | shared rides: 80%+ 
        • 30%+ gross margins on shared rides
        • 95%+ on-time record 

         

        CASE STUDY #3: URBAN CORE MOBILITY FOR METROPOLITAN CITIES

        RideCo's dynamic routing technology was able to provide commuters an affordable everyday transit option. Learn about how various time and route restrictions were used to create a commuter service in a dense urban city.

         

        Hub-to-hub on-demand shared-van service in downtown Toronto 

        Toronto is one of North America’s largest metropolitan cities and has a high population density urban core. The city’s transit system which includes subway lines and street cars, has a daily ridership of 1.4 million. In addition, approximately 2 million automobile trips occur each day in Toronto. Over the past decade, transit/road infrastructure has not kept up with the pace of growth in population and employment in the city’s core. Commuters who rely on public transit to travel into the city core often face over-crowded street cars, multiple transfers, waiting, and long commute times. An on-demand dynamic route micro-transit service that connects residential areas with downtown job centres would reduce the use of personal cars, solo taxi/Uber rides, and offer commuters a new convenient shared-mobility option. RideCo operated a microtransit pilot service in Toronto’s Liberty Village area, which has twelve high-rise residential condominium towers. Operating during commuting hours, for $4 to $6, residents can take a shared-ride from their condominium tower to one of 40 commercial hot spots in downtown Toronto. Riders can book their rides on-demand or up to 3 days in advance. A ride from a driver may be shared among up to 6 passengers, who are each dropped off at their designated stops along a route that is dynamically set for the driver by RideCo and which may be updated by RideCo during the ride. By sharing their rides, passengers save money, paying less than they would on ride-hailing services or if they were to drive and park their personal car. Riders enjoy a personalized express commute to and from work. 

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        POPULATION: 2.8 million | 23,041 per square mile

        VEHICLE TYPE: 6-passenger vans

        PROGRAM: Hub-to-hub, flexible route, microtransit service, during commuting hours

        PILOT PROGRAM: 4 months

         

          SERVICE GOALS: 

          • Provide on demand service from residential areas to commercial hubs in downtown 
          • Encourage transition from personal cars and solo taxi/Uber rides towards shared mobility 
          • Offer a better shared-mobility solution to workers faced with challenging commute conditions such as over-crowded street cars, multiple transfers, and long commute times 
          • Achieve high sharing and vehicle utilization

          RESULTS:

          • Achieved superior sharing and vehicle utilization within three weeks; with 90%+ of rides shared, and a majority of these trips with 3-6 riders in the van  
          • Surpassed ridership of competing microtransit service (UberHOP)
          • 92% on-time drop-off record, with a service frequency of every 10-minutes
          • Rider base largely includes millennials and households with one or no car