Fixed-route to On-demand: Attract Riders and Reduce Costs

May 11, 2021

About this webinar

On May 11th, 2021, RideCo's Dustin Heimler, Director of Business Development and Partnerships, and Stephen Kuban, Director of Service Planning, presented on the topic of "Fixed-route to On-demand: Attract Riders and Reduce Costs" at the CUTA Spring Summit and AGM.

While transit systems look to reclaim their lost ridership, many have cut service along certain routes. This presentation explores how on-demand transit can reduce operating costs in a way that results in a superior passenger experience.


Transit isn't the only thing available on-demand!

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Dustin Heimler
Dustin Heimler
Director of Business Development and Partnerships

Dustin Heimler is the Director of Business Development and Partnerships at RideCo and is responsible for growing our market share across North America, Europe, and Asia. Dustin oversees a team of account executives, service designers, marketers, and business writers who help transit agencies, municipalities, and transit operators implement dynamic on-demand microtransit solutions that improve transit, increase ridership, and reduce the cost-per-passenger. Dustin has had an integral role in implementing 20+ on-demand transit services with RideCo since 2019, including expansions in Los Angeles, Calgary, and Houston.

Stephen Kuban
Stephen Kuban
Director of Service Design and Planning

Stephen Kuban is RideCo’s Director of Service Design and Planning and directs the service model design work of our microtransit deployments, service expansions, and feasibility studies. Stephen works with transit agencies and municipalities to design and implement on-demand transit systems that achieve industry-leading KPIs. He has designed microtransit service models for Los Angeles Metro, Calgary Transit, Exo (Montreal), Hampton Roads Transit and a roster of other significant partners. Stephen is a veteran of the microtransit industry and was a key member of the world’s first on-demand transit system that launched in 2015.