Webinar

Marketing to Increase On-Demand Transit Ridership: An Agency Perspective

About this webinar

Calling all transit marketing staff, transit planners, and transit executives! Join us for this webinar as the City of Moorpark’s Brian Chong, Guelph Transit’s Courtney McDonald, and RideCo’s Adeline Chien discuss everything you need to know to effectively market an on-demand program.

Our marketing experts will discuss the importance of service branding and how to approach marketing campaigns, before diving into industry examples of successful on-demand marketing.

In this webinar, you’ll learn about:

  • The five Ws and one H (who, what, when, where, why and how) for marketing your on-demand service, including identifying your audience, vehicle branding, and different communication channels that can be utilized
  • How the City of Moorpark, California marketed their service by leveraging different tactics, including paid media and outreach to achieve an increase in ridership for MCT On Demand
  • How Guelph Transit in Ontario marketed their unique service to expand their ridership while achieving a 4.7/5.0 average star trip rating

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our speakers

Brian Chong
Brian Chong
Assistant to the City Manager/Public Information Officer, City of Moorpark

With over 20 years of experience in municipal government as a city planner, project manager, and public information officer, Brian has a wealth of experience in developing new programs and marketing them to the public that his agency serves. As a member of the City of Moorpark team, Brian manages the city’s Public Information and Legislative Affairs Division and played a key role in promoting the city’s MCT On Demand ridesharing program in 2022.

Courtney McDonald
Courtney McDonald
Manager of Business Services, Guelph Transit

Courtney McDonald is the Manager of Business Services with Guelph Transit. She has almost 10 years of municipal transit experience, along with 10years of working in various customer service and financial positions at the City of Guelph. Courtney holds a bachelor’s degree from the University of Guelph and an Executive Diploma in Municipal Administration from the Association of Municipal Clerks and Treasurers of Ontario. Courtney has a passion and commitment to enhancing the customer’s experience and is always seeking new opportunities.

Adeline Chien
Adeline Chien
Senior Marketing and Outreach Manager, RideCo

Adeline has over 10 years of marketing experience, joining the RideCo team after working with an advertising agency and various international brands. As the Senior Marketing and Outreach Manager, Adeline assists clients to successfully execute marketing campaigns and promote their on-demand services to reach and exceed ridership goals. This involves building strategies and leveraging multi-channels such as paid ads, social, email, website, PR, community outreach, and more.