RideCo powers on-demand transit solutions for 5 of the 10 largest cities in the U.S.

Taking on one of the largest paratransit transitions in the country meant thoroughly re-evaluating how paratransit has traditionally been operated and leaning into the capabilities that modern technology has to offer. We put our confidence in RideCo built on our long-standing partnership, and together we completed a successful transition within six months. With an accelerated time to value, we’re seeing significant improvements in both operational and cost efficiency, as well as the overall customer experience.

RideCo has delivered on their promises. [Even] as a large transit agency, everything has gone smoothly without any issues. I would encourage other agencies of our size not to be afraid. RideCo has been an outstanding partner in helping us embrace change, and I believe other agencies should take courage and follow the lead.

We’ve seen significant improvements. Where we are today, on-time performance is better than where we were with our previous software technology.

Since implementing RideCo’s platform, we’ve seen noticeable improvements in both service reliability and customer experience. Our team has observed more efficient scheduling and stronger on-time performance, which has translated to a smoother experience for our riders. … Riders have expressed greater satisfaction overall, especially with the ability to plan and manage trips more independently. It’s clear that modernizing our technology has had a real and positive impact.

Partnering with RideCo to launch MARTA Reach marks a major step forward in delivering more flexible, reliable, and accessible transit for our customers. By bringing on-demand rideshare technology to our paratransit riders and the broader MARTA system, we’re making it easier for people to get where they need to go and connect with our bus and rail networks, ensuring that every trip is more convenient and dependable.