Atlanta, GA, December 2, 2025 — RideCo, the on-demand transit technology leader serving 5 of the 10 largest cities in the U.S., announced today that it has won a contract with Metropolitan Atlanta Rapid Transit Authority MARTA to partner and provide Atlanta’s new modernized paratransit service, replacing their legacy software. The deal will see RideCo and MARTA dramatically increase the efficiency and the convenience of the 200 plus vehicle ADA paratransit fleet.
Fundamental to MARTA’s mission is to advocate for and provide safe, multimodal transit services that advance prosperity, connectivity and equity for a more livable region. The new initiative supports the mission through the following:
"Partnering with RideCo to launch MARTA Reach marks a major step forward in delivering more flexible, reliable, and accessible transit for our customers,” said MARTA Interim General Manager and CEO Jonathan Hunt. “By bringing on-demand rideshare technology to our paratransit riders and the broader MARTA system, we’re making it easier for people to get where they need to go and connect with our bus and rail networks, ensuring that every trip is more convenient and dependable."
“The team at MARTA is taking a real leadership approach as they reimagine their ADA paratransit service, and look for ways to improve flexibility, reliability and improve the rider experience overall,” said Prem Gururajan, Co-Founder and CEO of RideCo. “Our team at RideCo is proud to work alongside the talented team at MARTA, to transition their paratransit service into a reimagined one, providing greater convenience for riders and superior efficiency for the agency.”
About Metropolitan Atlanta Rapid Transit Authority (MARTA)
Established in 1971, MARTA is among the largest transit agencies in the U.S. and in 2024 received the Outstanding Public Transportation System Award from the American Public Transportation Association (APTA). MARTA provides 95 percent of the public transit trips in the metro Atlanta region with 110 fixed bus routes, 38 heavy rail stations, 2.7 miles of light rail, and on-demand paratransit services. MARTA is primarily funded by a 1 percent sales tax in Fulton, DeKalb, and Clayton counties and a 1 1/2 percent sales tax in the City of Atlanta. MARTA’s FY 2026 operating and capital budgets total $1.5 billion. To learn more visit www.itsmarta.com.
About RideCo
RideCo is the on-demand transit technology leader serving 5 of the 10 largest cities in the U.S. Trusted by transit agencies, as well as fleet operators and technology companies, the platform powers the largest on-demand transit services in North America including Philadelphia, Houston and San Antonio. Scores of others have also adopted RideCo’s transformative software, rooted in proprietary continuous optimization technology, and supported by the industry’s best customer service.
From reducing overall travel time and encouraging sustainable public transit usage to improving operational efficiency and delivering the lowest total cost of ownership, RideCo’s dynamic transit technology is advancing transit for riders and reshaping how transit agencies operate their services. To date, RideCo has been awarded five U.S. patents, including # 10,248,913; 10,853,743; 11,429,910: and 12,051,020. Visit www.rideco.com to learn more about revolutionizing mobility in your city.
Contact:
John McLeod
RideCo
john.mcleod@rideco.com
