Why did Intuit Dome implement a shuttle service and what are the benefits to them and their fans?
Benefits to Fans:
Enhanced Fan Experience: Start the fan experience even before ticket holders enter the stadium. Having control over how they get there helps ensure a smooth end-to-end experience and providing transportation in a branded shuttle can be a valuable experience for fans.
Increased Accessibility: Providing accessible and affordable transportation can reduce mobility barriers for people with disabilities, without a vehicle, and who live further away.
Reduced Traffic Congestion: With personal vehicles as the primary means of transportation, tens of thousands of vehicles traveling to and from a stadium creates traffic congestion that the surrounding infrastructure may not be able to handle all at once.
Lower Environmental Impact: With fewer cars on the road, a shuttle service contributes lower carbon emissions and improves air quality for the local community.
Benefits to Staff:
Improved Employee Morale: As a study posted by National Library of Medicine, longer commute times contribute to employee burnout and musculoskeletal pain. By providing this benefit to employees it relieves the stress of the daily commute allowing them to show up to work in a better state of mind.
Increased Work Productivity: By reducing commute time and the stress of driving, especially on game days, employees can focus better on their work to deliver that enhanced stadium experience
Improve Punctuality: With reliable transportation, fewer employees will miss or be late to work due to traffic and transportation issues.
Competitive Advantage in Talent Acquisition: By providing this unique service to your employees you are standing out from other employers and showing your employees you care about their well-being. This will make your organization look more attractive to candidates and help retain employees in the long run.
Benefits for Stadiums:
Increased Attendance: Fill seats easier by making the stadium more accessible with convenient and affordable transportation.
Revenue Generation: Charge a small fee for the shuttle service to provide additional revenue for the venue.
Boosted Reputation: Offer another branded experience through shuttle service where fans can feel a sense of community further encouraging brand loyalty and enhancing the stadium experience. The stadium will be seen as an innovator by providing end-to-end stadium experience while being conscious about the environment and sustainability.
Improved Community Relations: By providing other means of transportation and reducing the reliance on personal vehicles, stadiums can decrease congestion in the surrounding community.
How to Implement Successful Event Transportation Services
Finding the right technology partner, like RideCo, might be the most important aspect of implementing successful event transportation services. The right one can help guide the implementation process, making sure the services will work in favor of fans, staff, and the brand.
RideCo’s event transportation solution will provide fans and staff with an intuitive booking experience that allows them to search and select rides from a range of all the transportation options available to them depending on their user type and location. They will be able to book on demand or in advance, pay for, and track their rides all within a single app.
In-App Transit Solutions Available for Stadium Fans
Event-day Multimodal Transportation: Using the app, fans can see multimodal transportation options that include public transit, with specific transit stations having first/last mile shuttles that will take them the rest of the way.
Event-day Park and Ride Shuttle: Visitors can easily search, book, and pay for shuttle rides from designated parking locations, streamlining the last leg of their trip to the stadium.
Event-day Local Microtransit: Those requesting rides close to the stadium can be offered microtransit which is a demand-response service that uses smaller vehicles to conveniently pick up fans at destinations close to their homes.
Employee Vanpool: This program is similar to the microtransit program, as it facilitates point-to-point ridesharing between a pick-up point and the stadium. The primary difference is that it would only be accessible to employees.
TNC Integration: Within the same app, visitors will be able to book, pay for, and track their Uber or Lyft ride, which are displayed as options alongside the other transportation modes.
Parking: Visitors can view parking options and pricing in the app, helping them weigh the costs between parking and alternative transportation options.
By providing alternative and reliable transportation options, sports stadiums can create an enhanced, accessible, and sustainable game-day experience for fans, staff, and the community overall.
Get in touch to learn more about implementing RideCo’s industry-leading on-demand transit technology for your stadium experience.
