Many companies have challenges getting their employees to and from work, especially during off-peak commuting times. This case study highlights the value of the RideCo platform through the operation of dynamic route-on demand commuter van service for employees.
Watch below for a visualization of dynamic route on-demand vans, transporting real commuters to and from Singapore Changi Airport:
The end result is the company had happier employees while saving more on transportation administration costs.
A large employer that operated at the very busy Changi International Airport Singapore had an employee transportation challenge. Employees were required to work a variety of differently timed shifts to meet traveler demand. The result was a staff of over 400 that were required to arrive and leave the airport at all hours of the day. Pickup from home to the airport and the return trip, varied from day to day. Traditional transit was not a viable option given the long hours. Compounding the problem further was that employees were spread out all over Singapore (700 square km / 270 square miles).
The employer initially chose to operate a transportation service for its staff with fixed-route shuttles and manually dispatched taxis. However, it was ineffective because every day was different and using fixed routes did not work. Manual administration of taxis meant there were often dispatching or routing errors, with limited visibility into pooling/routing efficiency or driver performance. Employees were stressed with the inability to track vehicle locations, ETAs, and lack of feedback loop if a ride experience was poor.
The employer was looking to (i) improve employee satisfaction with a better commuting experience, and (ii) reduce costs through automation and more efficient vehicle routing.
The client corporation engaged with RideCo’s partner Grab to launch and operate a fully automated, dynamic route, on-demand van service to transport its employees from their homes all over Singapore to/from four terminals at Changi Airport.
Employees living anywhere in Singapore (~700 square kilometers or 270 square miles area) can book a ride using the mobile app, pre-scheduled or on-demand, between their home doorstep and one of four terminals at the airport.
Passengers use the mobile application to book rides, view driver locations, real-time ETA for pickup and drop off. The following app screen views describe the passenger user experience.
Each ride has a set pickup and arrive before time, which is our promise to get passengers to their destination on time.
The RideCo platform incorporates both predictive and real-time traffic in its dynamic routing engine. The incorporation of accurate traffic data in real-time ensures that RideCo provides accurate ETAs and travel time estimates for rider communications and driver route planning.
Riders are transported in a mixed fleet of 6-seat vans and 4-seat sedans, and share the ride with co-workers. The RideCo platform automates all dispatching and passenger/driver communications.
A typical rider shares her or his ride with 3 or 4 co-workers. The average in-vehicle ride duration is 26 minutes. This is only 10 minutes longer than a direct solo ride. The RideCo platform ensures the riders’ time in vehicle is constrained to ensure a smooth travel experience.
The solution services 230 employees every day at a 98%+ on-time record with respect to the arrive before time specified with each ride booking.
The large employer reduced transportation administration costs while increasing employee satisfaction. RideCo and Grab met the ambitious requirement to launch in two weeks.
Employees are embracing the opportunity to share rides with their colleagues. Over 80 percent of employees rate their commute 4+ out of 5 due to RideCo’s improved route quality and 98 percent on-time record.