How RideCo Gets Employees to Work Happier, Faster, and Cheaper: Case Study at Singapore International Airport

RideCo
April 5, 2018
 - 
5 minute read

Many companies have challenges getting their employees to and from work, especially during off-peak commuting times. This case study highlights the value of the RideCo platform through the operation of dynamic route-on demand commuter van service for employees.

Watch below for a visualization of dynamic route on-demand vans, transporting real commuters to and from Singapore Changi Airport:

Here’s How it Works

  • Employees use a mobile app to book a ride that is pre-scheduled or on-demand between their home doorstep and work. Riders are provided guaranteed pickup and arrive before times upon booking to ensure they get to work on time. The dynamic routing ensures this on-time guarantee is met.
  • Riders are transported in a mixed fleet of 6-seat vans and 4-seat sedans, and share the ride with co-workers. The RideCo platform automates all dispatching and passenger/driver communications.
  • A typical rider shares her or his ride with 3 or 4 co-workers. The average in-vehicle ride duration is 26 minutes. This is only 10 minutes longer than a direct solo ride. The RideCo platform ensures the riders’ time in vehicle is constrained to ensure a smooth travel experience.
  • The solution services 230 employees every day at a 98%+ on-time record with respect to the arrive before time specified with each ride booking.

Here’s How the RideCo Platform Helped the Company and its Employees

Image for post
Comparing the employee experience before and after using RideCo

The end result is the company had happier employees while saving more on transportation administration costs.

Background and Challenge

Image for post
RideCo partnered with Grab to offer daily employee transportation at Changi Airport Singapore

A large employer that operated at the very busy Changi International Airport Singapore had an employee transportation challenge. Employees were required to work a variety of differently timed shifts to meet traveler demand. The result was a staff of over 400 that were required to arrive and leave the airport at all hours of the day. Pickup from home to the airport and the return trip, varied from day to day. Traditional transit was not a viable option given the long hours. Compounding the problem further was that employees were spread out all over Singapore (700 square km / 270 square miles).

The employer initially chose to operate a transportation service for its staff with fixed-route shuttles and manually dispatched taxis. However, it was ineffective because every day was different and using fixed routes did not work. Manual administration of taxis meant there were often dispatching or routing errors, with limited visibility into pooling/routing efficiency or driver performance. Employees were stressed with the inability to track vehicle locations, ETAs, and lack of feedback loop if a ride experience was poor.

The employer was looking to (i) improve employee satisfaction with a better commuting experience, and (ii) reduce costs through automation and more efficient vehicle routing.

Solution

The client corporation engaged with RideCo’s partner Grab to launch and operate a fully automated, dynamic route, on-demand van service to transport its employees from their homes all over Singapore to/from four terminals at Changi Airport.

Image for post
Client's employees live across Singapore

Employees living anywhere in Singapore (~700 square kilometers or 270 square miles area) can book a ride using the mobile app, pre-scheduled or on-demand, between their home doorstep and one of four terminals at the airport.

Passengers use the mobile application to book rides, view driver locations, real-time ETA for pickup and drop off. The following app screen views describe the passenger user experience.

Image for post
User-friendly mobile app with map features

Each ride has a set pickup and arrive before time, which is our promise to get passengers to their destination on time.

Image for post
User friendly mobile app giving multiple booking options

The RideCo platform incorporates both predictive and real-time traffic in its dynamic routing engine. The incorporation of accurate traffic data in real-time ensures that RideCo provides accurate ETAs and travel time estimates for rider communications and driver route planning.

Riders can:

  • Track the vehicle / driver and get a continuously updated ETA.
  • Call the driver (optional feature) for last minute coordination.
  • Tap the walking icon to get walking directions to the pickup location.

Image for post
User-friendly mobile app offers live vehicle tracking

Riders are transported in a mixed fleet of 6-seat vans and 4-seat sedans, and share the ride with co-workers. The RideCo platform automates all dispatching and passenger/driver communications.

Image for post
Rides are frequently shared with co-workers

A typical rider shares her or his ride with 3 or 4 co-workers. The average in-vehicle ride duration is 26 minutes. This is only 10 minutes longer than a direct solo ride. The RideCo platform ensures the riders’ time in vehicle is constrained to ensure a smooth travel experience.

Results of the Employee Transportation Program

The solution services 230 employees every day at a 98%+ on-time record with respect to the arrive before time specified with each ride booking.

The large employer reduced transportation administration costs while increasing employee satisfaction. RideCo and Grab met the ambitious requirement to launch in two weeks.

Employees are embracing the opportunity to share rides with their colleagues. Over 80 percent of employees rate their commute 4+ out of 5 due to RideCo’s improved route quality and 98 percent on-time record.

Key Takeaway for Corporations Looking for an Employee Commute Solution

  • Dynamically routed, on-demand vans are a cost-effective model to transport staff that can reduce travel times and improve employee satisfaction
Tags
No items found.
Share

Recent Articles