Milpitas, CA., January 31, 2023 – The American Public Transportation Association (APTA) has bestowed its AdWheel Award upon RideCo and the City of Milpitas for their groundbreaking microtransit program, Milpitas SMART. The program secured the top position in the Comprehensive Campaign for Best Marketing and Communications to Increase Ridership category, recognizing its innovative approach to enhancing public transit access.

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Milpitas SMART, designed to provide an affordable and efficient transportation solution for Milpitas commuters, particularly those previously underserved by existing transit services, has emerged as a champion in the transit industry with the help of RideCo. By integrating with the Milpitas BART Station and the Santa Clara Valley Transportation Authority's (VTA) bus and rail services, Milpitas SMART addresses the diverse needs of a significant population reliant on public transportation. Since the launch of its integrated marketing campaign, Milpitas SMART has achieved remarkable results, including a staggering 245% increase in ridership. 

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This success and recognition with the First Place AdWheel Award reaffirms the City of Milpitas and RideCo as trailblazers in microtransit solutions and demonstrates the transformative impact of strategic marketing and communications efforts on transit ridership.

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About the APTA AdWheel Awards

The AdWheel Awards, is an annual celebration of excellence in marketing and communications within the transit industry, serving as a platform to recognize the innovative efforts of APTA's members. By showcasing best practices and promoting the value of public transportation marketing professionals, the AdWheel Awards contribute to the advancement of transit services nationwide. Visit www.apta.com/ to learn more.

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About RideCo:

RideCo is an industry leader in on-demand transit technology, enabling on-demand ridesharing for transit riders around the globe. We partner with transit agencies, municipalities, and experienced local fleet operators to design and operate on-demand transit services. Our solutions reduce travel time, decrease walking distance, and increase service frequency for riders while lowering transit agencies' cost-per-ride, reducing demand for parking, and attracting net new riders to transit systems. RideCo continuously drives new innovation and to-date has been awarded U.S. Patent Nos. 10,248,913; 10,853,743; and 11,429,910. To learn more about our proprietary cloud-based platform and how it can revolutionize mobility in your city, visit www.rideco.com.

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