How LA Metro is Revolutionizing Their Transit Network with Microtransit

January 26, 2021

About this webinar

In December 2020, LA Metro launched the Metro Micro on-demand transit service to connect Angelenos with their existing transit network and accommodate short trips throughout LA County. This project is the single largest public on-demand transit service worldwide and has been 3 years in the making. To make this all possible it took LA's innovative approach to procurement, in-depth planning from both teams, and clear operational goals.

In this webinar Shared-Use Mobility Center Founder in Residence, Sharon Feigon will be moderating a discussion between Metro Micro Project Manager, Rani Narula-Woods and RideCo CEO, Prem Gururajan. They'll share details about the project, the challenges that have been overcome, and how the Metro Micro service was set up for success.

Hear directly from the team involved in the project about:

  • What was involved in planning the world's largest on-demand transit solution
  • The benefits of establishing a strong private-public-partnership model
  • How success is defined for microtransit both at LA Metro as well as best practices from our industry experience

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Sharon Feigon
Sharon Feigon
Founder in Residence, Shared-Use Mobility Center

Under her leadership, SUMC has championed that mobility is a right for all and has been a clearinghouse for vital shared mobility developments, research, tools, and best practices. Her vision of the changing field of Shared Mobility has been instrumental in shaping what it is today. She has worked in partnership with leading shared mobility experts in the US and abroad to develop this vision into a global industry, burgeoning with possibilities. She speaks frequently about her learnings at conferences and symposiums worldwide.

Rani Narula-Woods
Rani Narula-Woods
Sr. Director, MicroTransit Operations at Los Angeles County Metropolitan Transportation Authority

Rani developed and manages the agency's on-demand ridesharing program, Metro Micro. She previously led New Mobility programming in LA Metro's Office of Extraordinary Innovation. Rani has a background in public, private, and non-profit sectors, including organized labor. She previously led the West Coast expansion of the Shared-Use Mobility Center and was the lead planner on the Shared Mobility Action Plan for Los Angeles County. She regularly speaks on UX and UI design, public-private partnerships (P3s), the integration and adoption of emerging technology solutions and cybersecurity and privacy policy and regulation.

Prem Gururajan
Prem Gururajan
Founder, CEO

Prem is a skilled Computer Engineer, and a successful Entrepreneur. He has launched dozens of microtransit services in over 20 cities worldwide. He has 7 years of experience in microtransit with RideCo and 8 years in gaming logistics software before that. His expertise lies in the fields of computer vision, dynamic vehicle routing, and urban mobility systems. He led the development and commercialization of the market’s leading logistics software for the resort industry and today leads RideCo’s dynamic team in one success after another. Prem was primarily responsible for winning the largest ever public microtransit contract; this 100+ vehicle project for Los Angeles Metro required over two years of planning and extensive service modelling.